In Africa, a child dies every 45 seconds. This life-threatening disease is caused by parasites that are transmitted to people through bites of infected mosquitoes. Highest at risk are poor communities who cannot afford treatment or have limited access to healthcare, trapping families in a downward spiral of poverty. Ninety percent of Malaria related deaths occur in sub-Saharan Africa.
ING Activewear, Touch The World and the designers associated with this project are all personally committed to launching one of the largest initiatives to help prevent the millions of African children and adults from dying of Malaria every year. Supporters will be playing a direct role to raise crucial funding needed to bring this technology to the masses for support, prevention and education to the more than 225 million cases of Malaria reported each year worldwide.
The CODE PURPLE EVENT is launching in NYC, February 2012 with plans to take the show around the world to spread awareness and raise funds to distribute this product in every environment where Malaria is a risk factor. The event will feature unique collections from various designers, special musical guest performances, a live auction and raffles, and giveaways.
This project came to fruition through combining the critical need for a solution to a rampant epidemic with the passion and expertise of a group of colleagues. CODE PURPLE will bring world renowned designers and fashion moguls in the name of protecting innocent people from contracting Malaria.
Each show will feature collections that incorporate the same treated fabric as the Moskeeto HoodE. The vibrant purple hue will be consistent throughout each collection as well as the overall theme of the event. Guests, too, are encouraged to incorporate purple into their wardrobes or accessories in support of the evening.
CODE PURPLE will be an evening to remember. Guests will vary from A-list celebrities to general admission. They will start the evening in a cocktail hour setting enjoying passed food and drink while walking around an exhibition style area with information about the product, show and the mission. VIP section will be closed to general admission.
Guests will then be ushered into the runway set for the program. At the conclusion of the show, select pieces featured in the show will be auctioned off in an open-bid format with a live auctioneer. On the way out, guests will walk back through the reception room to purchase HoodE's, make donations, and depart with a gift bag of information and giveaways.
How can you get activated?
- Wear Your Support: If you can't make it to the event in New York City, you can show support by picking up your hoodie at www.INGactivewear.com or make a donation at www.codepurpleevent.com. For every hoodie purchased through ING Activewear's website, ING Activewear will contribute by donating another hoodie to be sent to Africa to better someone's life.
- Win a Ticket to The Code Purple Event: If you are in the New York City area, head on down to Mood Fabrics starting on January 16th, located at 225 West 37th Street New York, NY, and take a picture with your Mood bag. BE OUR STAR and STEP in front of the Code Purple Event Step-and-Repeat. Then log onto Code Purple's Facebook Page, post your picture to the Wall, and immediately tell us why you are inspired by this campaign and should be at the event on February 16th in NYC! Winner must provide their own transportation to and from the event.
Your support and advocacy will allow MOSKEETO to make an impact in the lives of the millions of people living and dying from Malaria. It is only by working together than we can make a difference and save lives.
(Open to all U.S. and Canadian readers)
One lucky reader will win a Code Purple Swag Bag which includes a Code Purple T-Shirt and Mood Fabrics Tote!
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I'm a former 7th grade Science teacher turned stay-at-home mom that lives in Houston, Texas. I am married to my college sweetheart and have a beautiful daughter named Riley, who definitely keeps me on my toes! I am also involved in starting a small business which would both manufacture and sell an invention that I've patented, called Toothpaste 2 Go. I love interacting with my readers and hope to learn as much about you as you learn about me!