Supporting the environment and helping to keep the delicate balance of our ecosystems alive and thriving has always been a cause that I truly believe in.  I love discovering businesses whose goals are also aligned to this end and I'm thrilled to be able to tell you about a wonderful clothing company called Lonesome George & Co.

Lonesome George & Co.'s aim is to design impact apparel that makes a statement  – and creates action.  I recently had the chance to review the Rosalina 3/4 Length Sleeve Organic Tee.  Keep reading to learn more!

You may be familiar with Lonesome George, the last surviving Pinta Tortoise from the Galapagos Islands.  His cautionary tale of extinction unfolded as a result of human actions and mismanagement of scarce resources.  Inspired by his story, Lonesome George & Co. was founded to educate tomorrow’s youth and to prevent other Lonesome George situations from happening at a time of frightening and increasing extinction rates.

Their triple-bottom-line business model ensures that 10% of every purchase directly funds youth educational programs that teach and empower future generations—to make better choices in our interdependent world.  Lonesome George’s spirit and legacy lives on through the clothes they wear and the choices this company makes.

Lonesome George & Co. is on a mission to empower a new generation of leaders and contribute to a new social business model that reconciles company, community and government—creating a virtuous cycle of prosperity for all.  Globally, they are empowering youth and community leaders in a shared effort to conserve local resources in partnership with Outward Bound.

They have also partnered with Ashoka, the leading global organization that identifies and invests in leading social entrepreneurs.  Proceeds from Lonesome George & Co. apparel fund their work beyond outdoor classrooms to a growing network of change agents—inspiring students, supporters, advocates, and leaders alike.

The Lonesome George & Co. Rosalina 3/4 Length Sleeve Organic Tee I received was beautiful and very stylish too.  Traveling to the Galapagos Islands is near the top of my "bucket list" and I loved how the Rosalina design included Lonesome George himself.  This v-neck tee is composed of Certified Organic Peruvian cotton, which felt super soft against my skin.  It also has a classic fit and sits below the hips.  I found that the Lonesome George & Co. tee hugged me in all the right places and the scuba blue color was an absolutely gorgeous shade of blue.  I've worn this shirt three times so far and have always received plenty of compliments on it.

If you are searching for a selection of environmentally responsible apparel for every member of the family, then by all means, head straight to Lonesome George & Co.!  You will love the stylish clothing they sell, but more than that, you can rest assured that your purchase will support Lonesome George & Co.'s movement of “change agents” that make choices that protect and preserve our precious resources.  Now that's the holiday gift that truly keeps on giving!