What would you give up to go to the Super Bowl? With the year's most highly anticipated sporting event just days away, a new CouponCabin.com survey reveals what major life events U.S. adults would miss to attend a Super Bowl game featuring their favorite NFL team. Of those who have a favorite NFL team, the top response was a vacation at 23 percent, followed by:
- An important work responsibility – 21 percent
- Wedding of a close friend or family member – 20 percent
- Funeral of a loved one – 19 percent
- Birth of their child – 15 percent
This survey was conducted online within the United States by Harris Interactive on behalf of Coupon Cabin from January 9th - 11th, 2012 among 2,625 adults ages 18 and older.
Missing major life events for a Super Bowl game demonstrates the NFL football game's widespread popularity among Americans. Nearly four-in-ten (37 percent) U.S. adults said the Super Bowl is the best major sporting event, with only nine percent saying the same of the MLB World Series and 7 percent saying the same of the NCAA March Madness Championship. In addition, 56 percent of U.S. adults said they plan to watch the Super Bowl this year. Men are significantly more likely to watch the Super Bowl this year at 67 percent, compared to 46 percent of women.



























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